Custom Competitive Analysis - Competitive Positioning & Sales Tools

Competitive Positioning Services and Sales Tools

IDEAS specializes in a competitive positioning capability, whereby we apply our expert analytical skills toward the creation of sales-focused materials such as:

• Competitive sales guides and tools
• Sales training manuals
• Sales tactics documents

IDEAS Competitive Positioning Services provide customized sales messaging, sales coaching, sales collateral, and competitive tools development to help boost sales effectiveness. Leveraging our in-depth technical expertise gained through ongoing IT research on major system hardware and software vendors, ISVs, and IT end-user requirements, we produce hard-hitting and detailed field sales collateral and tools to help vendor marketing and sales personnel successfully position their products in the marketplace.

IDEAS can help with the following:

• Product highlights and positioning
• Technical features comparisons
• Key vendor marketing messages
• Key competitor marketing messages
• Product strengths and weaknesses
• Rebuttals to competitor claims
• Internal SWOT analysis
• Sales messaging, coaching, and training guides for new product launches
• Competitive content for vendors’ online sales tools

Other Services

Other consulting activities include go-to-market white papers, industry speaking engagements, and litigation support.