Press Releases

Ideas International Appoints Stephen Bowhill as Its New Chief Executive

November 23, 2007 - Sydney, Australia

Ideas International Limited (ASX:IDE) has today announced the appointment of Mr. Stephen J. Bowhill as the company’s new Chief Executive Officer.

Mr. Bowhill has recently served as Chief Executive Officer of Garradin Pty Limited, which was a subsidiary of the ASX-listed Powerlan. Garradin offered integrated software solutions aimed at investment managers and administration platforms.

In just over three years, Mr. Bowhill transformed the Garradin business doubling revenues in that period  and assisted the Garradin Board in the recent sale of the business, which completed June 2007.

Mr. Bowhill has a broad business background in IT, information, and software solutions having been employed in similar sectors for over 15 years. He has held senior positions in Australia, Asia-Pacific, and the UK representing RBC Global Services, K-Tek Financial (as it existed prior to its acquisition by Sungard), and Financial Times Information. Mr. Bowhill holds a Bachelors Degree in Physics from the University of Birmingham, UK.

Stephen Bowhill commented that “Ideas International has some world-renowned capability in IT infrastructure intelligence and I look forward to being able to broaden and deepen our relationships with some of the global leaders in this market as well as taking the product line forward to leverage the depth of intelligence that we possess. It is an exciting opportunity.

Mr. Bowhill takes over the reins at Ideas International from Mr. Ian Birks who announced his intention to step down from the CEO earlier this year. Mr. Birks remains on the company’s Board of Directors as an advisor.

The Chairman of Ideas International, Mr. Lindsay Yelland commented, “We are delighted to have Stephen on board and look forward to the positive contribution that we believe he can make in taking the company to the next stage of its development.”

About Ideas International

Ideas International Limited is the leading provider of comparative product and services research to information technology (IT) infrastructure vendors and purchasers worldwide.

The company counts all of the major global vendors of server and storage equipment as it customers, along with a fast growing number of large IT buyers. The company has research offices located in Sydney, New York (USA), and Oxfordshire (England).

For further information or interviews / photos, please contact:

Stephen Bowhill
CEO
Ideas International Limited

Phone: + 61 (0) 2 9472 7701 (direct)
Mobile: + 61 (0) 408 64 11 22
E-mail: stephenb@ideasinternational.com