The company provides enterprise IT research, insight, analysis and tools to both the buy and sell side of the industry, counting as clients many large technology vendors and major blue-chip global IT users.
In over 25 years IDEAS has collected a massive base of data, which serves as a foundation for IDEAS products and services. This comprehensive database makes IDEAS unique in the world of IT research companies.
IDEAS initial success came from challenging the established research publishing model. Although the delivery was still in a printed medium – created with emerging desktop publishing tools and featuring an innovative, segmented layout in which a product profile consisted of a single page – the three volumes of Competitive Profiles could be easily updated by replacing only those pages (profiles) that needed to be revised. In contrast, IDEAS competitors often needed to reissue entire chapters of their competitive libraries to respond to industry changes. Hence, the IDEAS model enabled a substantially faster time-to-delivery than competitive offerings, providing updates within weeks as opposed to months.
Once the Internet became mainstream, IDEAS was quick to move from a paper delivery to a static web-based offering. Suddenly updates could be produced and delivered in days as opposed to weeks. It wasn’t long before IDEAS converted to a dynamic web delivery, which resulted in even faster updates.