Background

About Us

Ideas International (IDEAS), a publicly listed company, is the leading supplier of comparative enterprise infrastructure research data to the global IT industry. With regional offices in three countries (Australia, the United Kingdom, and the United States), IDEAS is a major mid-tier player in the global IT research market, offering a comprehensive top-to-bottom stack of research, advisory, consulting, and price/performance tracking and benchmarking capabilities for both the buy and sell sides of the IT industry. Whether you are an IT vendor preparing for a product launch, or an end-user organization embarking on a new IT initiative, IDEAS can help you negotiate your latest strategic endeavor – with a full breadth of product offerings covering a broad range of requirements and decision points. At IDEAS, our goal is to become the one-stop shop for all of your IT infrastructure research and analysis needs.

Our Research Differentiation

The digital universe is overflowing with data, but how much of it is useful? To sustain competitive advantage, IT vendors and end users alike require more than just information – they need actionable intelligence. Our research provides practical insight into the features, ownership costs, performance, and pricing of enterprise-class IT products and services. Through in-depth analysis and robust comparative tools, we help IT vendors refine their product and services positioning, and help end users optimize their IT infrastructure purchases.

We have a team of experienced IT analysts who are widely viewed among the leading industry gurus in their areas of specialization. Our research core competency is channeled into what we class as the four key “S” technologies of the high-end datacenter computing infrastructure:

• Servers – enterprise servers, industry-standard servers, blades, and workstations
• Storage – enterprise storage solutions featuring hardware and software
• System Software – operating systems, system management, and virtualization
• Services – IT infrastructure support services (ranging from self help, through traditional hardware and software support and installation services, up to and including the highest levels of high availability [HA], mission critical [MC], and disaster recovery [DR] infrastructure offerings)

Our specialized focus, our powerful underlying information dataset, and our unmatched technical analyst capability in these areas effectively positions us to provide highly valued research and advisory services for both the buy and sell sides of the global IT industry.

Our History

Ideas International was founded in Sydney, Australia in 1981 by John Tulloch. The firm started as an IT consultancy before moving into the sale of competitive computer systems research in 1986.

In April 2001, Ideas International Limited floated on the Australian Stock Exchange (ASX:IDE). Three years later, in January 2004, IDEAS acquired the related research interests of D.H. Brown Associates, Inc., a long-established US-based provider of research and advisory services.

Building on the acquisition of D.H. Brown Associates, Inc., IDEAS is now a formidable mid-tier player in the global IT research industry – a market that turns over more than US$2 billion per year. Headquartered in Sydney, Australia with local offices in the UK (Oxfordshire) and the US (Rye Brook, NY), IDEAS is a truly international company that services some of the largest technology vendors (IBM, HP, Sun, EMC and Microsoft, among others) and IT-user organizations (Altria, Bayer, British Telecommunications, and Citigroup, among others) in the world.